Books

Books

At TLO, publications like the Annual Report and Market Research Guide serve as key tools for informing and engaging both academic and industry communities. These pieces go beyond promotion—offering insight into the office’s work and supporting researchers as they navigate the path from innovation to impact.

Client

U of U Technology Licensing Office

Year

2023-2025

Category

Guides & Reports

About

About

The Annual Report captures a year of commercialization activity, highlighting technologies, startup growth, and partnerships through clear visuals and narrative design. The Market Research Guide is an instructional resource that helps inventors strengthen grant proposals by breaking down how to assess market need, identify target customers, estimate market size, and build a sales strategy—all in a clear, accessible format.

The Annual Report captures a year of commercialization activity, highlighting technologies, startup growth, and partnerships through clear visuals and narrative design. The Market Research Guide is an instructional resource that helps inventors strengthen grant proposals by breaking down how to assess market need, identify target customers, estimate market size, and build a sales strategy—all in a clear, accessible format.

About

The Annual Report captures a year of commercialization activity, highlighting technologies, startup growth, and partnerships through clear visuals and narrative design. The Market Research Guide is an instructional resource that helps inventors strengthen grant proposals by breaking down how to assess market need, identify target customers, estimate market size, and build a sales strategy—all in a clear, accessible format.

Concept

Concept

Both publications were developed with accessibility and usability in mind. Designed to be ADA-compliant, they feature high-contrast color palettes, readable typography, and hyperlink navigation to support a wide range of users. Whether presenting data or guiding commercialization, each piece is structured to make complex info approachable and actionable.

Both publications were developed with accessibility and usability in mind. Designed to be ADA-compliant, they feature high-contrast color palettes, readable typography, and hyperlink navigation to support a wide range of users. Whether presenting data or guiding commercialization, each piece is structured to make complex info approachable and actionable.

Concept

Both publications were developed with accessibility and usability in mind. Designed to be ADA-compliant, they feature high-contrast color palettes, readable typography, and hyperlink navigation to support a wide range of users. Whether presenting data or guiding commercialization, each piece is structured to make complex info approachable and actionable.

Design & Illustration

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Design & Illustration

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