Cocky
Cocky
A comic and self-confidence program designed for high-achieving young adults who are questioning their definition of success, find and express themselves.
Client
Class Project
Year
2025
Category
Branding
About
About
Cocky is a heartfelt comic and self-confidence program made for high-achieving young adults who are rethinking what success really means. Through both online and in-person experiences, this project offers a creative, relatable outlet for self-expression and growth. Built around storytelling, humor, and reflection, it’s designed to help participants connect with others, explore identity, and redefine success on their own terms.
Cocky is a heartfelt comic and self-confidence program made for high-achieving young adults who are rethinking what success really means. Through both online and in-person experiences, this project offers a creative, relatable outlet for self-expression and growth. Built around storytelling, humor, and reflection, it’s designed to help participants connect with others, explore identity, and redefine success on their own terms.
About
Cocky is a heartfelt comic and self-confidence program made for high-achieving young adults who are rethinking what success really means. Through both online and in-person experiences, this project offers a creative, relatable outlet for self-expression and growth. Built around storytelling, humor, and reflection, it’s designed to help participants connect with others, explore identity, and redefine success on their own terms.
Concept
Concept
This project gave me the opportunity to explore something deeply personal: the gap between success and self-worth. I developed the concept from scratch—including the narrative, character design, user experience, and supporting materials. The story follows Bob, a wildly successful but unlikeable chicken, who learns that being the best means nothing without connection. With the help of Marv, a thoughtful cow, Bob embarks on a journey of self-awareness, vulnerability, and transformation. It's a humorous yet heartfelt look at balancing ambition with authenticity.
This project gave me the opportunity to explore something deeply personal: the gap between success and self-worth. I developed the concept from scratch—including the narrative, character design, user experience, and supporting materials. The story follows Bob, a wildly successful but unlikeable chicken, who learns that being the best means nothing without connection. With the help of Marv, a thoughtful cow, Bob embarks on a journey of self-awareness, vulnerability, and transformation. It's a humorous yet heartfelt look at balancing ambition with authenticity.
Concept
This project gave me the opportunity to explore something deeply personal: the gap between success and self-worth. I developed the concept from scratch—including the narrative, character design, user experience, and supporting materials. The story follows Bob, a wildly successful but unlikeable chicken, who learns that being the best means nothing without connection. With the help of Marv, a thoughtful cow, Bob embarks on a journey of self-awareness, vulnerability, and transformation. It's a humorous yet heartfelt look at balancing ambition with authenticity.
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Design & Illustration
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Design & Illustration
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